Naam Yu obtained his Bachelor of Arts degree in Product Design from the Hong Kong Polytechnic University in 2012. In 2020, through the Jockey Club ICH+ program, Naam began learning galvanized iron crafting from Master Michael Yu, a traditional craftsman with nearly 40 years in the industry. Over subsequent years, Naam worked to revitalise this traditional craft for modern daily life by blending traditional and contemporary fabrication techniques.
In 2024, Naam founded Louud Galvanized Crafts. In Cantonese, “Louud” (摟) means “invitation”, representing the call to collectively shape the future. He employs a combination of traditional and modern processing techniques, utilising creative product design and engaging workshops to revitalise galvanised iron within the contemporary social sphere.